Simple Ways To Cut The Losing Campaigns And Scale Up Winning Ones

In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R

Let us assume that Salesforce has campaign data for last eight quarters.  This data is Total Sales generated by Newspaper, TV and Online ad campaigns and associated expenditure as follows:

Sales            Newspaper   TV           Online

1 16850           1000           500           1500

$1000 per day


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